CJ 4DPlex to Launch Next-Gen Movie Theater Concept at CES 2020

CJ 4DPlex, one of the world’s leading cinema tech companies has just announced that it will launch its newest theater concept at the upcoming CES 2020.

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Today more than 700 movies have been screened in 4DX with 723 theaters now in operation across 65 countries. In 2014, it introduced ScreenX, the world’s first multi-projection immersive cinematic platform which provides moviegoers a 270-degree viewing experience by expanding the scene onto the theaters’ sidewalls. Today ScreenX has grown to 289 screens in 30 countries.

ScreenX utilizes the entire auditorium space to provide panoramic movie-viewing experience without the aid of VR glasses, which can have a disturbing effect on some viewers. 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. It also incorporates motion-based seating synchronized with more than 22 different effects, maximizing the feeling of immersion within the movie.

Now heading into 2020 and having led the market in immersive theater technologies for over a decade, CJ 4DPLEX will unveil the next generation of an immersive, premium movie theater experience.

JongRyul Kim, CEO of CJ 4DPLEX said: “Our company is dedicated to pioneering the cinematic industry to adapt to the rapidly evolving technology. We are confident that our latest immersive cinema technologies will deliver an enhanced cinema experience for existing movie-goers and attract young generations to the cinemas.”

CJ 4DPlex will be showcasing more at CES 2020 from 7-10 January.