20th China Joy | Gaming to AI and more  - what to expect in July

"20 years of companionship, more joy more wonder"

The official Press Conference for the 20th ChinaJoy 2023 was held in Shanghai recently to highlight the upcoming showcase of the event. ChinaJoy 2023 is set to take place from July 28 to July 31 at the Shanghai New International Expo Center.

Zhang Yijun, Wang Yayuan and Wu Jun delivered speeches respectively. Tang Jiajun introduced in detail the safety and security measures to be taken for ChinaJoy 2023 in terms of content display, site management, publicity style and so on. Han Zhihai gave a detailed introduction to the scale of ChinaJoy 2023, the preparation of various activities, and the highlights of this event.

So far, the exhibition has received registrations from nearly 500 exhibitors, both domestic and international, representing 22 countries and regions. Over 100 of these exhibitors are foreign-funded enterprises from 19 countries, including the United Arab Emirates, Brazil, Belgium, Germany, Russia, France, South Korea, the Netherlands, Canada, the United States, Japan, Sweden, Uruguay, Singapore, Israel, India, Indonesia, Britain, and Vietnam. These foreign enterprises make up 30% of the total exhibitors.

It is expected that thousands of overseas professional visitors will come to China to attend the event, further solidifying its internationalization, professionalism, and authority.

20th China Joy | Gaming to AI and more  - what to expect in July

What you can expect at the 20th China Joy

ChinaJoy's joint activity, China Game Developers Conference, will also host a special sub-forum on AI, inviting global experts to discuss the possible impact of AI technologies on game and digital entertainment innovations. Hundreds of online games from home and abroad are expected to debut in Shanghai during the expo as well. Hundreds of new games will be intensively released onsite, and many of which will officially debut at the event. According to the organizing committee, Netease Games will unveil a number of new games during the Expo. In addition, Migu's WENT: Refactor, UP Interactive Interpretation and Panda Café; Giant Network's ZT Original, Super Sus and Dragon and the End of the World; Shiyue.com's new version of Chang'an Fantasy and Eternal Night: Recovery; 4399's Star Patrol Guard and Unparalleled FRUITY ROBO; Tiancity.com's MapleStory M and many other new games are planning to make their debut at ChinaJoy 2023.

Over 300 renowned leaders and experts from the digital entertainment industry will convene at this event to share their insights through keynote speeches, seminars, and collaborative discussions. Distinguished speakers include Tao Ran, General Manager of Microsoft Greater China Azure Division; Kenji Matsubara, Chief Executive Officer of SNK; Xiao Xinyan, Chief Architect of Baidu Wonder; He Zhan, Head of Ominiverse at Nvidia China; John Yin, Senior Vice President of Scopely; Mikołaj Szwed, Director of Localization at CD PROJEKT RED; Robert Bagratuni, Chief Executive Officer of Mundfish; Xiao Jian, Executive Director, Chairman, and CEO of CMGE; and Sakurada Hiroyuki, Chief Executive Officer of KLab China.

If you are looking to purchase tickets...visit chinajoy.huodongxing.com

Or looking for more info about China Joy...visit the official site

20th China Joy | Gaming to AI and more  - what to expect in July

Representatives who attended the press conference include Zhang Yijun, First Vice Chairman of China Audio-video and Digital Publishing Association (CADPA) and Chairman of the Game Publishing Working Committee of CADPA; Wang Yayuan, Deputy Director of the Propaganda Department of the Shanghai Municipal Party Committee and Deputy Director of the State-owned Assets Supervision and Administration Committee (SASAC) of Shanghai Municipal People’s Government; Tang Jiajun, Deputy Secretary General of China Audio-video and Digital Publishing Association (CADPA), Secretary General of the Gaming Product Committee of CADPA, and Director of the E-sports Committee of CADPA; Lu Yiwei, Director of Online Publishing Division, Publicity Department of the CPC Shanghai Municipality Committee; Mr. Wu Jun, Deputy Director of the Propaganda Department of Pudong District Party Committee and Deputy Director of the Bureau of Culture, Sports and Tourism of Pudong District; and Han Zhihai, Vice President of Shunwang Technology and Chairman of Howell International Trade Fair Ltd.

Boris Bulj


With an unhealthy obsession with Coffee and Gaming, Boris uses his obsessions to fuel his passion for the gaming community. An avid fan of First Person Shooters, RPGs, if it's got explosions he's playing it. Most likely drinking coffee and playing an FPS right now :)